Audience

Who is the site for? Who are the intended users?

• Fitness enthusiasts
• Bodybuilders
• Athletes and active individuals

What do users want to accomplish? (In other words, what do users do on the website?)

• Shop for fitness apparel and accessories
• Access product information and descriptions
• Stay informed about new product releases and promotions

What are the needed skills for the website? Are they a good fit with skills of the intended users?

• Basic digital skills for website navigation and online shopping
• Understanding of sizing and product selection for fitness apparel
• Customer support inquiries and communication skills