Summary
Task
Navigation
Functionality
Audience
Who is the site for? Who are the intended users?
The site is aimed at higher end consumers who are interested in purchasing single serve espresso and coffee products
What do users want to accomplish?
Users come to this site to purchase coffee and other related accessories
The American site has several options for shopping:
Offerings at the Nespresso website
Coffee
Machines
Accessories
Espresso capsules
Espresso Machines
Cups
Vertuo capsules
Vertuo machines
Chocolates